Seasonal Planner

The "Peckish Seasonal Planner 2024" seems to be a marketing and planning document outlining strategies, promotions, and products for different months of the year. Here's a step-by-step breakdown of its contents based on the visible pages:

General Overview

• The planner provides insights into bird feeding trends, promotional offers, and product focuses throughout the year.

• It emphasizes seasonal feeding needs and activities, such as breeding season, winter feeding, and holiday promotions.

Month-by-Month Highlights

1. January - February

   • Focus: Winter feeding products like "Winter Warmer Seed Mix."

   • Promotions:

     • Suet cakes and energy balls: "4 for 3" offers.

     • Save 50p on filled feeders and everyday feeders.

   • Event: "National Nest Box Week" (14th–21st February).

2. March - May

   • Products: "Weed Free Feeding," ideal for breeding season.

   • Emphasis:

     • Energy-rich blends for small birds and spring feeding.

     • "More energy balls sold in May than any other month."

   • Promotion: Specialist 1kg packs offered at "2 for £7."

3. June - August

   • Focus: Soft blends for small birds.

   • Activities: Holiday-related kid-friendly activities.

   • Products: 12-seed blends, husk-free mixes for clean feeding.

4. September - December

   • Promotions:

     • Discounts on bird tables and feeding stations during December.

     • Seasonal offers continue (specific details depend on campaigns like "10% off Winter Warmer Seed Mix").

   • December: Largest sales volume anticipated for bird tables.

Key Features and Product Focus

• Natural and Mess-Free Feeding:

  • 12-seed blends, husk-free options for no-mess feeding.

  • Products supporting small birds and soft feed.

• Plastic-Free Initiatives: Promotes environmentally friendly packaging.

• Seasonal Adjustments: Tailors feeding to bird needs in winter and breeding seasons.

Promotional Deals

• Offers tailored to high-demand months to drive sales (e.g., energy balls, seed mixes).

• Clear pricing strategies: Discounts, "Buy More, Save More" schemes like "4 for 3" or 2-packs deals.

Additional Notes

• Encourage holiday activities linked to products (like bird feeding kits for kids).

• Emphasis on sustainability and promoting product attributes (husk-free, plastic-free).